Mark Arcenal with Fatlace

A few weeks, or maybe months, back I helped out my buddy Allen Chu (www.theallenchu.com, www.4rtofclean.com) with an interview for his new magazine Slick (http://www.slicklifestyle.com/). He would be interview Mark Arcenal and doing a feature on the store, clothing lines and lifestyle of Fatlace.

I wouldn't say I know much of the urban and lifestyle scene of the import automotive world, but Mark Arcenal (http://arcenal.com/mark/)is one of the pioneers of the game. Not only for the import scene but for, well, one of the biggest companies out there. From 2007 - 2009, Mark was the Global Digital Design Director for Nike and were the brains behind the 'Nike Sportswear' line. Yes, those Airmax 95's you rock? That's him.

Mark Arcenal and Fatlace started a revolution in the import automotive lifestyle scene, creating a new genre of automotive fashion with the Hella Flush mentality: basically slam the f*** out of your car and slap massive wheels in there until the body was flush with the rim. On top of this, the Fatlace line of clothing and accessories has grown to epic proportions, with the logo 'fatlace' pulling brand loyalty on its own. The newly introduced line of clothing and accessories named 'illest' is taking on its own movement as well.

Mark is one of the most down-to-earth guys you'll ever meet. He quit his job at Nike in Oregon to spend more time with his family in California and focus on the Fatlace line. He's business oriented but in a way that makes you feel like family, if he succeeds, you know he wants everyone out there to share in it too. Since it was a sunny day, he offered us a ride around town in the gangster VW bus, but we had to leave early and couldn't take him up on that offer. He says the bus isn't smog legal but everyone loves it; even cops give him the thumbs up. We'll be back for a cruise around town Mark.

Shot with :
Nikon D200
Sigma 30 f/1.4

Mark Arcenal of Fatlace


Hella Flush
















After doing a quick video short at the Fatlace store in Japantown San Francisco, where I was a 'customer' making my debut film apperance (w00t) we drove over to Fatlace's design studio in San Mateo. If I had my own home, it would pretty much be a replica of their design studio. DJ gear set up and ready to go, RC drift cars everywhere, a Honda Ruckus and CBR in the garage, you know the deal. Really friendly staff over at Fatlace, both at the store and in the studio. Hope to hang with them soon.











From there, we were invited to do a private interview at Mark's own home. We were amazed to see Mark's sunny day cruising toy, an old school VW Bus. Gangster. Restored and yes, slammed with rims, the bus pretty much represents Mark Arcenal. Old school ways mixed with new school style. Love it.